Press kit

Our Hero Wordmark is our primary identifier, so should be used whenever possible and always in the one of the provided dark, light and white colour options. To ensure legibility, the wordmark should have a clear space surrounding it equal to the height of a 4x4 doted mark as shown here, be placed on a contrasting backdrop, and not be produced at any size below 4.5 mm high in print or 50 px on screen. Please do not alter, stretch, recolour, or place effects on the wordmark.

This is our brand symbol, a simplified icon representing Vulcan Elements. It can be used where space is limited, or in assets where the wordmark is already in use or the Vulcan Elements context is clear. We prefer the symbol to be used in the provided dark, light and white colourways, so please use these versions where possible. Simplified black and white versions are also available in the logo kits in case needed. The symbol should always have a clear space surrounding it, at a minimum greater or equal to the width of one of its circles. To ensure legibility and consistency, always use the symbol on a contrasting backdrop and avoid altering it in any way.

If you are looking to align assets with our logos, you can use these websafe Hex codes for our primary palette, or download the more detailed colour guidelines below.

This pack contains a number of high-resolution images of our magnets selected for press use. All photos are cleared for editorial coverage of Vulcan Elements — please use these versions rather than sourcing elsewhere.